Silvertone 1303/U2 Reissue Model Guitar Brings Back a Classic
Legendary line to feature replicated vintage 50’s and 60’s-style guitars.
June 27, 2013
GALLATIN, TN – One of the most popular Silvertone guitars from the 1950s has been reissued by Samick Music Corporation. The Silvertone 1303/U2 Reissue Model features all the style and tone of the original with improvements in playability, hardware and construction.
Among the many upgrades, the Silvertone 1303/U2 Reissue features a fully-adjustable steel and alloy bridge giving the player better note attack and providing individual string length adjustment for perfect intonation. The 1303/U2 Reissue also features an improved neck mounting system and individual die-cast, enclosed machine heads.
Featuring a solid mahogany body and a mahogany neck, the 1303/U2 Reissue delivers a solid tone with excellent sustain. The two vintage single coil “lipstick” pickups are exact replicas of the original, featuring the same wire gauge, number of windings and magnet system.
Originally offered in 1958, the Silvertone 1303/U2 was the third generation of popular solid bodies offered through the Sears, Roebuck Company catalog. It was originally made in Neptune, New Jersey by the now-defunct Danelectro factory.
“This Silvertone model recreates the guitar that launched a thousand careers,” stated Robert E. Lee, Vice President of MI Division. “We know how emotionally connected many professionals and hobbyists are to this brand, because for many it was their first guitar. We’re very excited to stir those emotions once again.”
About Samick Music Corp:
Established in 1958, Samick Musical Instruments Co. Ltd. has over 50 years of experience manufacturing high quality musical instruments. The craftsmanship developed over the years has made Samick one of the largest and most knowledgeable producers of musical instruments in the world today. The company sells its guitars under its own brand names, including Samick, Silvertone, and the Greg Bennett Signature series. With a manufacturing capability of more than a half million guitars per year in factories located in Korea, Indonesia, China, and the United States, Samick ranks as the world’s leading stringed instrument producer. Samick’s pianos are sold under the Samick name and under a variety of brand names, including Wm. Knabe & Co., Seiler, Pramberger, and Samick Digital. For more information, visit www.smcmusic.com.
Joe Cutroni, Asst. Director of Marketing
Samick Music Corporation
615-206-0077, ext. 171