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Silvertone 1478 Reissue Model Guitar Recreates a Classic

Legendary line to feature replicated vintage 50’s and 60’s-style guitars.

June 27, 2013

GALLATIN, TN –  One of the most popular Silvertone guitars from the 1960s has been reissued by Samick Music Corporation. The Silvertone 1478 Reissue Model features all the style and tone of the original with improvements in playability, hardware and construction.

Among the many upgrades, the Silvertone 1478 Reissue features a fully-adjustable steel and alloy bridge giving the player better note attack and providing individual string length adjustment for perfect intonation. The 1478 Reissue also features a genuine Bigsby® tremolo and individual die-cast, enclosed machine heads.

Featuring a solid mahogany body with maple top and back plates and a mahogany neck, the 1478 Reissue delivers a solid tone with excellent sustain. The two vintage single coil pickups are exact replicas of the original, featuring the same wire gauge, number of windings and magnet system.

Originally offered in 1963, the Silvertone 1478 was one of the most popular “upscale” Silvertone guitars offered through the Sears, Roebuck Company catalog. It was originally made in Chicago by the now-defunct Harmony Guitar factory and was often known by its nickname, the “Silhouette.” There was a huge increase in electric guitar demand throughout the 1960s and the Sears catalog made various models readily available to thousands of newly-minted players.

“Samick is pleased to bring back this iconic Silvertone model,” stated Robert E. Lee, Vice President of MI Division. “We know how emotionally connected many professionals and hobbyists are to this brand, because for many it was their first guitar. We’re very excited to stir those emotions once again.”

 

About Samick Music Corp:

Established in 1958, Samick Musical Instruments Co. Ltd. has over 50 years of experience manufacturing high quality musical instruments. The craftsmanship developed over the years has made Samick one of the largest and most knowledgeable producers of musical instruments in the world today. The company sells its guitars under its own brand names, including Samick, Silvertone, and the Greg Bennett Signature series. With a manufacturing capability of more than a half million guitars per year in factories located in Korea, Indonesia, China, and the United States, Samick ranks as the world’s leading stringed instrument producer. Samick’s pianos are sold under the Samick name and under a variety of brand names, including Wm. Knabe & Co., Seiler, Pramberger, and Samick Digital. For more information, visit www.smcmusic.com.

Contact:
Joe Cutroni, Asst. Director of Marketing
Samick Music Corporation
jcutroni@smcmusic.com
615-206-0077, ext. 171

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