RBI Music Appointed Worldwide Silvertone Distributor
June 25, 2021
Rhythm Band Instruments, LLC today announced its appointment as the limited-exclusive worldwide distributor of Silvertone® brand guitars, parts and accessories. The Silvertone brand was created by Sears in 1916 and has been owned by Samick Music Corp. since 2001. Samick Music Corp introduced the Silvertone Classic series, reissues of certain popular historic Silvertone electric guitars, in 2013 and has produced acoustic guitars under the Silvertone name since 2015.
“Does anyone not know the Silvertone name?” asked Brad Kirkpatrick, President of Rhythm Band. “We are thrilled to represent this iconic brand on a worldwide basis.” “Jimi Hendrix and Brad Paisley are reputed to have learned on Silvertone guitars. Jimmy Page, Pete Townsend, Chris Isaacs, Paul Stanley, Jack White and Tom Petty – many of the greatest guitarists and musicians of their generations – famously played Silvertone.”
Rhythm Band Instruments has been distributing musical instruments and music education material from Fort Worth, Texas for nearly 60 years. In 2009, the company acquired the Boomwhackers® brand of tuned musical tubes. In 2016 it bought the Toca Percussion® brand of hand percussion instruments, and, Grover Pro Percussion® became the latest addition to the company’s world-class brands in 2019. RBI also exclusively distributes a number of other brands, now including Big Joe Stompbox®, Chromanotes® and Kidsplay® world-wide via RBI Music.
“RBI Music already distributes a number of high-value brands globally, including Boomwhackers, Toca, Grover Pro Percussion and the Big Joe Stompbox brand of guitar accessories,” indicated William Park, Executive Director of Samick Music Corp. “We believe they will prove an excellent fit for growing the Silvertone brand.”
Lane Davy, RBI’s EVP – Sales & Marketing added, “The timing of this agreement couldn’t be better. Samick Music has 1st quality inventory on the ground in Tennessee that the MI industry is currently starving for. And, the Samick factory that produces Silvertone manufactures OEM guitars for many of the leading guitar companies.”