Silvertone Reissue Guitars to Debut at 2013 NAMM Show
Legendary line to feature replicated vintage 50’s and 60’s-style guitars.
June 27, 2013
GALLATIN, TN November 12, 2012 — Samick Music Corporation, Inc. (SMC), one of the largest global manufacturing and distribution companies of both fretted instruments and pianos, today announced that the historic Silvertone guitar brand will receive an exciting update to the entire line in 2013 that will take guitar players back to their origins of playing.
The Silvertone guitar brand provided countless musicians their first step into guitar playing, becoming instantly popular with novice musicians around the world. A broad range of musicians, from session players to rock stars, got their start on Silvertone guitars and Samick intends to give musicians a true reconnection to their roots with this all-new line of vintage-style guitars.
“Samick is pleased to bring back the iconic Silvertone brand of guitars,” stated Robert E. Lee, Vice President of MI Division. “We know how emotionally connected many professionals and hobbyists are to this brand, because for many it was their “first” guitar. We’re very excited to stir those emotions once again.”
Samick is holding a giveaway of a Silvertone 1478 model guitar at NAMM booth# 5667. Drawing details and further information about the revamped 2013 Silvertone line can be found at Samick’s booth on the main floor.
About Samick Music Corp:
Established in 1958, Samick Musical Instruments Co. Ltd. has over 50 years of experience manufacturing high quality musical instruments. The craftsmanship developed over the years has made Samick one of the largest and most knowledgeable producers of musical instruments in the world today. The company sells its guitars under its own brand names, including Samick, Silvertone, and the Greg Bennett Signature series. With a manufacturing capability of more than a half million guitars per year in factories located in Korea, Indonesia, China, and the United States, Samick ranks as the world’s leading stringed instrument producer. Samick’s pianos are sold under the Samick name and under a variety of brand names, including Wm. Knabe & Co., Seiler, Pramberger, and Samick Digital. For more information, visit www.smcmusic.com.
Joe Cutroni, Asst. Director of Marketing
Samick Music Corporation
615-206-0077, ext. 171